Market Trends
17 articles
Why Shoppers Are Willing to Pay More for Ethical Goods
A recent study found a positive correlation between the price and consumption of ethical goods, revealing consumers' increasing willingness to pay a premium for values-aligned products.
What are sustainable product design principles and their impact on consumers?
Products marketed as sustainable are responsible for nearly half (44%) of all growth in consumer packaged goods (CPGs) from 2013 to 2025, according to NYU Stern .
What is sustainable packaging's impact on consumer choices in 2026?
A striking 74% of consumers are prepared to pay extra for products featuring sustainable packaging, indicating a strong market signal for environmentally conscious brands.
Functional Ingredients Market Surges Amidst Growing Health Demands
The global market for bioactive ingredients, currently valued around $127.
Biohacking Market Growth Outpaces Ethical Concerns for 2026
A single gene-therapy injection of a follistatin variant has been shown to increase muscle size and strength in animal models for over two years, according to research in PNAS .
The Rise of Mocktails: Trends, Drivers, and US Market Growth
The global mocktails market reached $5.
Health Demand Drives Functional Beverage Innovation
The global functional beverage market, a potent force already valued at USD 168.
Functional Wellness Beverages Market: A Multi-Billion Dollar Market
Fairlife, a Coca-Cola owned brand, alone surpassed $1 billion in annual retail sales in 2022 with its ultra-filtered milk protein shakes, according to Athletech News.
India's Home Decor Market Surges Amidst Wellness and Quiet Living Boom
In 2026, home design in India will prioritize sustainability and wellness over pure aesthetics, reports The Times of India .
Personalized Products Reshape Consumer Expectations
The personalized nutrition market alone is projected to nearly triple from USD 19.
Electrolyte Powders: Carbs & Hydration by 2026
Despite popular belief, studies show that electrolytes alone do not consistently improve body hydration compared to plain water in young adults at rest, according to pmc .
What is sustainable packaging's impact on consumer buying habits in 2026?
Consumers are willing to pay 16% more for a product packaged in paper-based materials compared to plastic, even if the product inside is identical, according to Intotheminds .
Plant-based food sales decline as market stalls
Beyond Meat, once a titan valued over $10 billion, now languishes with a market capitalization under $500 million.
The GLP-1 Halo Effect: Reshaping Consumer Lifestyles and Wellness Markets
One in eight U.S. adults are now taking GLP-1 medications, a pharmaceutical shift that is unexpectedly driving sales spikes in everything from hair loss products to fresh produce. This widespread adop
Age-Based Wellness Programs See Market Adoption Surge Despite Senior Divide
In 2023, major health tech companies acquired 15 senior-focused wellness startups, a threefold increase from just five in 2020, according to NutritionInsight .
European plant-based market grows in value, volumes dip
Europe's plant-based food market swelled to a robust €16.3 billion in 2025, marking a 5.1% increase in value, despite volume declines in some key markets.
The $6.8 Trillion Wellness Boom: Analyzing Market Trends in Accessible and Premium Brands
The global wellness economy has exploded to $6.8 trillion, revealing a fascinating paradox: a simultaneous surge in both hyper-accessible solutions and ultra-premium brands. This analysis unpacks the market trends driving this dual expansion.