Consumer Behavior

2 articles

A diverse group of consumers in a modern marketplace, subtly influenced by psychological factors like social trends and personal desires, making purchasing decisions.

Understanding the Psychology Behind Consumer Trends

Why do we buy what we buy? A deep dive into the psychology of consumer trends reveals that our choices are often driven by complex factors far beyond simple price or quality.

Jonah Kline·March 30, 2026

Diverse consumers happily engaging with beauty and wellness CPG products in a modern, brightly lit store, symbolizing the 'feel-good' spending trend driving market growth.

Trends

Beyond the Basics: How 'Feel-Good' Consumer Trends Are Driving CPG Sales

A 2% rise in early 2026 retail sales reveals a key market shift: consumer trends driving CPG sales in beauty and wellness are now rooted in 'feel-good' spending and lifestyle passions.

Jonah Kline·March 30, 2026