Consumer Behavior
8 articles
What Is The Role Of Influencers In Cultural Narratives?
A majority of Gen Z consumers now consult influencers before making purchasing decisions, granting these digital personalities unprecedented sway over billions in brand revenue.
What is Ethical Sourcing and Sustainable Manufacturing in 2026?
Since the pandemic, 88% of consumers now prioritize companies that clearly demonstrate ethical sourcing, signaling a profound shift in market expectations.
AAA Forecasts Nearly 40 Million Americans Traveling This Memorial Day Weekend
Nearly 40 million Americans are expected to hit the road this Memorial Day weekend, marking the highest number of drivers AAA has ever recorded.
Sustainable Fashion: Consumer Values vs. Rising Consumption
The average person is buying 60 percent more clothing than 15 years ago, yet keeping each item for only half as long.
Gen Z's quality demands reshape brand development for 2026
While Coach's sales surged over 31% to $1.
Why Consumers Embrace Smart Fabrics Over Fast Fashion For Summer 2026
For Summer 2026, fashion is ditching rigid rules and luxury dominance, instead embracing smart fabrics that can cool your skin and prints derived from digitally processed moss.
What is sustainable packaging's impact on consumer buying habits in 2026?
Consumers are willing to pay 16% more for a product packaged in paper-based materials compared to plastic, even if the product inside is identical, according to Intotheminds .
What is Intentional Indulgence and Can It Be Guilt-Free?
3 out of 5 consumers around the world are looking for new and adventurous flavors when they indulge.