Gen Z
13 articles
Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.
In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.
Digital Footprints: The Clapback to the Future
A recent Youth Digital Literacy Survey reveals 70% of Gen Z users are unaware their early childhood digital footprints, posted by parents, remain publicly accessible and actively train AI models.
9 Drink Trends Shaping the Beverage Industry in 2026
Gen Z's embrace of alcohol is undeniable: their reported drinking in the last six months surged from 46% in 2023 to 70% in 2025.
Gen Z's quality demands reshape brand development for 2026
While Coach's sales surged over 31% to $1.
What is slow living and why does it matter for young people?
At 23, content creator Elsa Evelyn was hospitalized due to panic attacks and fainting, a direct result of burnout that ultimately led her to embrace slow living.
Expedia taps IShowSpeed to boost social media travel choices
A six-second YouTube teaser for Expedia's new partnership with social media star IShowSpeed has already garnered over 12 million views.
Dunkin' Jif Launch Fuels 2026 Fast Food Beverage Wars
Dunkin', a brand synonymous with coffee, is now officially selling 'Dirty Sodas' in collaboration with Pepsi, marking a radical departure from its traditional menu.
What is the Nonnamaxxing trend and why is it going viral?
On TikTok, 'nonnamaxxing' videos rack up millions of views, showcasing perfectly styled kitchens and artisanal bread, yet often miss the very essence of the Italian grandmother's life.
Gen Z's 'nonna-maxxing' trend: The paradox of analog aspirations
In the past week alone, Google searches for 'nonna maxxing' have surged 700%, revealing a generation's yearning for a life beyond the screen, according to Fortune .
How Past Fashion Trends Influence 2026 Styles
Economic anxiety is pushing Gen Z consumers not towards novel trends, but back to the familiar mid-2010s aesthetics of their youth.
Ethical Fashion Booms: High Consumer Trust with Sustainability Focus
Gen Z is the primary force behind consumers prioritizing purchases from ethical suppliers, with 73% willing to pay a premium on goods from sustainable brands, according to Forbes .
Why Gen Z Is Embracing 90s Fashion Trends Over New Styles
Gen Z creators aren't just replicating Carolyn Bessette's 1990s looks; some are actively visiting her old New York City haunts, seeking an authentic connection to her minimalist aesthetic.
The Festival Rewind: How Gen Z's Nostalgia for Past Eras Is Styling 2026
The festival field is no longer a sea of uniform flower crowns. A data-driven analysis reveals how Gen Z nostalgia for past eras and their digital habits are completely reshaping festival fashion for 2026.