Alcohol Consumption
2 articles
Lifestyle
Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.
In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.
Elise Marrow·June 30, 2026
Food & Drink
9 Drink Trends Shaping the Beverage Industry in 2026
Gen Z's embrace of alcohol is undeniable: their reported drinking in the last six months surged from 46% in 2023 to 70% in 2025.
Camila Roque·June 18, 2026