Alcohol Consumption

3 articles

Diverse group of Gen Z friends enjoying trendy fall food and drinks at an outdoor festival, highlighting sensory experiences and social connection.

Top 10 Fall 2026 Food and Drink Trends Shaping Gen Z's Palate

Despite an 8% decline in overall adult alcohol consumption since 2023, Gen Z's reported drinking in the last six months surged from 46% in 2023 to 70% by 2025, according to Extension Psu .

Camila Roque·August 19, 2026

A split image contrasting Gen Z enjoying alcoholic drinks in a lively bar with others peacefully sipping non-alcoholic beverages in a calm setting.

Lifestyle

Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.

In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.

Elise Marrow·June 30, 2026

Diverse group of young adults enjoying innovative and colorful beverages in a modern, sophisticated bar setting.

Food & Drink

9 Drink Trends Shaping the Beverage Industry in 2026

Gen Z's embrace of alcohol is undeniable: their reported drinking in the last six months surged from 46% in 2023 to 70% in 2025.

Camila Roque·June 18, 2026