Consumer Trends

22 articles

A split image contrasting Gen Z enjoying alcoholic drinks in a lively bar with others peacefully sipping non-alcoholic beverages in a calm setting.
Lifestyle

Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.

In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.

Elise Marrow·June 30, 2026
Rustic Gecko Decor: Innovative Home Goods and Pet Supplies for Modern Lifestyles
ProductsSponsored

Rustic Gecko Decor: Innovative Home Goods and Pet Supplies for Modern Lifestyles

Modern lifestyles are in constant flux, reshaping how consumers approach everything from interior design to pet care. As households blend work, leisure, and family life in new ways, a significant market trend has emerged…

Adrian Vale·June 29, 2026
Diverse group of discerning consumers in a minimalist luxury boutique, showcasing evolving tastes beyond quiet versus conspicuous luxury.
Trends

Luxury Market Fragments: Brands Must Adapt to New Tastes

The luxury market is fragmenting into multiple distinct consumer segments, moving beyond a simple quiet versus conspicuous divide, requiring brands to adapt.

Theo Ashford·June 16, 2026
A shopper finding early Prime Day deals on electronics like Apple earbuds and a Roomba vacuum cleaner before the official sale begins.
Products

Smart Buys from Prime Day Trends You Can Get Now

Forty-two markdowns are already live before the official Prime Day sale even begins, according to CNN .

Jonah Kline·June 16, 2026
How Ritani Is Changing What Couples Expect From Online Fine Jewelry
ProductsSponsored

How Ritani Is Changing What Couples Expect From Online Fine Jewelry

Ritani is redefining online fine jewelry expectations by offering transparency, expert support, and customization, moving beyond simple convenience to provide a more informed and trustworthy shopping experience. Modern couples now demand clearer pricing, diamond certification, and the option to preview items before committing to major purchases.

Adrian Vale·June 11, 2026
A family enjoying traditional dairy products at a table, symbolizing comfort, nostalgia, and the enduring appeal of familiar flavors in food and drink.
Food & Drink

Dairy Brands Leverage Nostalgia for Innovative Food and Drink

The World Dairy Innovation Awards 2026 shortlist, unveiled by FoodBev Media , spotlights over 30 brands spanning 14 countries.

Camila Roque·June 3, 2026
A high-end designer handbag rests atop a colorful stack of sustainable textiles, symbolizing the rise of secondhand luxury in eco-conscious fashion.
Trends

Secondhand Luxury Soars as Sustainable Fashion Shift Accelerates

Brioni listings on eBay grew 59 times year-over-year, while Rodarte's average sales price increased 721% in Q1 2026, according to The Ethos.

Adrian Vale·May 15, 2026
Diverse crowd enjoying a vibrant city food festival at dusk with food stalls and a performance stage.
Food & Drink

May Events Across Cities: Diversity and Access Economics

VIP tickets for a single food festival in Delaware command $62.

Camila Roque·May 13, 2026
How Bean There Coffee Store's "Roasted to Order" Promise Solves the Freshness Problem
Food & DrinkSponsored

How Bean There Coffee Store's "Roasted to Order" Promise Solves the Freshness Problem

Bean There Coffee Store addresses the pervasive 'freshness problem' in coffee, where flavors diminish rapidly after roasting, by implementing a 'Roasted to Order' model. This ensures coffee is roasted only when an order is placed, delivering it to consumers at its peak freshness and flavor.

Adrian Vale·May 12, 2026
Diverse shoppers in a bright, modern marketplace selecting clothing made from sustainable materials, reflecting a shift in consumer identity.
Trends

Sustainable Fashion Market Surges Amidst Shifting Consumer Identity

The global apparel market is projected to grow at a Compound Annual Growth Rate (CAGR) of 3.

Theo Ashford·April 30, 2026
Futuristic fast-food drink dispenser with holographic interface offering thousands of customizable beverage combinations, symbolizing drink innovation.
Food & Drink

Top 5 Most Influential Fast Food Drink Innovations of the Decade

A single customizable drink at a major fast-food chain can now offer over 100,000 possible combinations.

Camila Roque·April 29, 2026
Affluent individuals experiencing a luxurious wellness retreat, focusing on health, tranquility, and personal transformation.
Trends

Luxury Wellness Boom: Reshaping the Luxury Market

The average wellness trip now costs 53% more than a standard international vacation.

Adrian Vale·April 27, 2026
Consumers in a vibrant market evaluating sustainable products, with background displays showing rising demand and corporate eco-targets.
Trends

Sustainable Product Demand Soars, Brands Announce Ambitious Targets

While 85% of consumers now prioritize sustainability, they are willing to pay only 9% more for eco-friendly features.

Jonah Kline·April 23, 2026
Shoppers in a grocery store aisle thoughtfully examining product labels, with a focus on sustainable and eco-friendly options.
Trends

The Rise of Conscious Consumerism: Paying More for Sustainable Goods

Sustainability-marketed products now account for over a quarter of all U.

Jonah Kline·April 21, 2026
A modern, minimalist studio showcasing a fusion of avant-garde fashion and sleek, futuristic products, symbolizing the new era of wellness.
Lifestyle

Wellness Concepts in Fashion and Product Design Are Redefining Well-Being

While purchases of under-eye patches and magnesium supplements surged by over 400 percent, so too did low-waisted skirts and holographic luggage, indicating that 'wellness' has expanded far beyond tra

Adrian Vale·April 18, 2026
A bustling urban landscape at sunset, with people enjoying wellness activities, representing the significant growth in the US wellness business and event market.
Lifestyle

US wellness business and event market sees significant growth

A US-based greens supplement company, Grüns, surpassed $300 million in annual revenue and shipped ten million gummies daily by its second anniversary.

Adrian Vale·April 15, 2026
Diverse individuals embracing healthy lifestyles, with subtle pharmaceutical elements hinting at the influence of GLP-1 medications on wellness.
Lifestyle

The GLP-1 Halo Effect: Reshaping Consumer Lifestyles and Wellness Markets

One in eight U.S. adults are now taking GLP-1 medications, a pharmaceutical shift that is unexpectedly driving sales spikes in everything from hair loss products to fresh produce. This widespread adop

Adrian Vale·April 15, 2026
Gen Z consumers enthusiastically choosing sustainable fashion items in a bright, modern marketplace, reflecting a boom in ethical purchasing.
Trends

Ethical Fashion Booms: High Consumer Trust with Sustainability Focus

Gen Z is the primary force behind consumers prioritizing purchases from ethical suppliers, with 73% willing to pay a premium on goods from sustainable brands, according to Forbes .

Theo Ashford·April 14, 2026
A diverse group of people happily selecting fresh produce and plant-based alternatives at a sunlit European market.
Food & Drink

European plant-based food market reaches €16.3B

In 2024, a seismic shift rippled through European dining tables: 31% of consumers now identify as flexitarian, a striking leap from 21% just two years prior.

Camila Roque·April 11, 2026
A modern grocery store aisle undergoing a subtle transformation, with traditional snacks being replaced by high-protein, fiber-rich, and prebiotic foods, symbolizing the impact of GLP-1 drugs on consumer choices.
Food & Drink

The GLP-1 Shift: How Weight-Loss Drugs Are Reshaping the Food Industry

A seismic shift is underway in our grocery aisles. Here's how the next generation of GLP-1 drugs is fundamentally rewriting the rules for the food and beverage industry.

Theo Ashford·April 4, 2026
A split image showing the duality of the wellness economy, with luxurious, high-tech premium brands on one side and accessible, community-focused wellness activities on the other, reflecting market trends.
Trends

The $6.8 Trillion Wellness Boom: Analyzing Market Trends in Accessible and Premium Brands

The global wellness economy has exploded to $6.8 trillion, revealing a fascinating paradox: a simultaneous surge in both hyper-accessible solutions and ultra-premium brands. This analysis unpacks the market trends driving this dual expansion.

Theo Ashford·April 1, 2026
A woman's hands delicately applying a beauty serum to her face, capturing a serene moment of self-care and personal indulgence in soft, warm light.
Lifestyle

The Rise of the 'Feel-Good' Purchase: Why We're Spending on Beauty for Joy

In an economic climate encouraging prudence, consumers are increasingly making 'feel-good' beauty purchases, driven by emotional return on investment rather than traditional luxury. This shift is redefining CPG sales and what we consider essential for self-care.

Adrian Vale·March 31, 2026