Consumer Trends
22 articles

Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.
In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.

Rustic Gecko Decor: Innovative Home Goods and Pet Supplies for Modern Lifestyles
Modern lifestyles are in constant flux, reshaping how consumers approach everything from interior design to pet care. As households blend work, leisure, and family life in new ways, a significant market trend has emerged…

Luxury Market Fragments: Brands Must Adapt to New Tastes
The luxury market is fragmenting into multiple distinct consumer segments, moving beyond a simple quiet versus conspicuous divide, requiring brands to adapt.

Smart Buys from Prime Day Trends You Can Get Now
Forty-two markdowns are already live before the official Prime Day sale even begins, according to CNN .

How Ritani Is Changing What Couples Expect From Online Fine Jewelry
Ritani is redefining online fine jewelry expectations by offering transparency, expert support, and customization, moving beyond simple convenience to provide a more informed and trustworthy shopping experience. Modern couples now demand clearer pricing, diamond certification, and the option to preview items before committing to major purchases.

Dairy Brands Leverage Nostalgia for Innovative Food and Drink
The World Dairy Innovation Awards 2026 shortlist, unveiled by FoodBev Media , spotlights over 30 brands spanning 14 countries.

Secondhand Luxury Soars as Sustainable Fashion Shift Accelerates
Brioni listings on eBay grew 59 times year-over-year, while Rodarte's average sales price increased 721% in Q1 2026, according to The Ethos.

May Events Across Cities: Diversity and Access Economics
VIP tickets for a single food festival in Delaware command $62.

How Bean There Coffee Store's "Roasted to Order" Promise Solves the Freshness Problem
Bean There Coffee Store addresses the pervasive 'freshness problem' in coffee, where flavors diminish rapidly after roasting, by implementing a 'Roasted to Order' model. This ensures coffee is roasted only when an order is placed, delivering it to consumers at its peak freshness and flavor.

Sustainable Fashion Market Surges Amidst Shifting Consumer Identity
The global apparel market is projected to grow at a Compound Annual Growth Rate (CAGR) of 3.

Top 5 Most Influential Fast Food Drink Innovations of the Decade
A single customizable drink at a major fast-food chain can now offer over 100,000 possible combinations.

Luxury Wellness Boom: Reshaping the Luxury Market
The average wellness trip now costs 53% more than a standard international vacation.

Sustainable Product Demand Soars, Brands Announce Ambitious Targets
While 85% of consumers now prioritize sustainability, they are willing to pay only 9% more for eco-friendly features.

The Rise of Conscious Consumerism: Paying More for Sustainable Goods
Sustainability-marketed products now account for over a quarter of all U.

Wellness Concepts in Fashion and Product Design Are Redefining Well-Being
While purchases of under-eye patches and magnesium supplements surged by over 400 percent, so too did low-waisted skirts and holographic luggage, indicating that 'wellness' has expanded far beyond tra

US wellness business and event market sees significant growth
A US-based greens supplement company, Grüns, surpassed $300 million in annual revenue and shipped ten million gummies daily by its second anniversary.

The GLP-1 Halo Effect: Reshaping Consumer Lifestyles and Wellness Markets
One in eight U.S. adults are now taking GLP-1 medications, a pharmaceutical shift that is unexpectedly driving sales spikes in everything from hair loss products to fresh produce. This widespread adop

Ethical Fashion Booms: High Consumer Trust with Sustainability Focus
Gen Z is the primary force behind consumers prioritizing purchases from ethical suppliers, with 73% willing to pay a premium on goods from sustainable brands, according to Forbes .

European plant-based food market reaches €16.3B
In 2024, a seismic shift rippled through European dining tables: 31% of consumers now identify as flexitarian, a striking leap from 21% just two years prior.

The GLP-1 Shift: How Weight-Loss Drugs Are Reshaping the Food Industry
A seismic shift is underway in our grocery aisles. Here's how the next generation of GLP-1 drugs is fundamentally rewriting the rules for the food and beverage industry.

The $6.8 Trillion Wellness Boom: Analyzing Market Trends in Accessible and Premium Brands
The global wellness economy has exploded to $6.8 trillion, revealing a fascinating paradox: a simultaneous surge in both hyper-accessible solutions and ultra-premium brands. This analysis unpacks the market trends driving this dual expansion.

The Rise of the 'Feel-Good' Purchase: Why We're Spending on Beauty for Joy
In an economic climate encouraging prudence, consumers are increasingly making 'feel-good' beauty purchases, driven by emotional return on investment rather than traditional luxury. This shift is redefining CPG sales and what we consider essential for self-care.