GLOSSLAB has appointed Elizabeth Woods as president and Jordyn Woods as chief creative director, officially launching a new era for the brand as it repositions into a lifestyle-driven personal care company.
The appointments signal a calculated rebirth for GLOSSLAB, a brand with a complex recent history. After filing for Chapter 11 bankruptcy in late 2024, its intellectual property was acquired in 2025 by entrepreneur Adam Weitsman’s VD Brand Holdings Inc. This strategic leadership change, placing a mother-daughter duo at the forefront, marks the brand’s definitive pivot from a service-based nail salon to a product-focused entity aiming for a global audience.
What We Know So Far
- Elizabeth Woods will serve as the new president of GLOSSLAB, with Jordyn Woods appointed as the brand’s chief creative director.
- The company is repositioning itself as a lifestyle personal care brand, moving away from its original identity as a nail salon chain.
- According to WWD, GLOSSLAB's intellectual property was sold to VD Brand Holdings Inc. for a reported $100,000 in 2025 following a Chapter 11 bankruptcy filing in December 2024.
- The debut product collection includes four core items: Superboost ($10), Kit No. 1 ($32), The Hand Cream ($28), and The Essential Balm ($26).
- As part of the earlier bankruptcy proceedings, U.K.-based nail salon Townhouse acquired two of GLOSSLAB’s New York salons for $425,000 in March 2025, WWD also reported.
Elizabeth and Jordyn Woods: Leading GLOSSLAB's Future
The selection of Elizabeth and Jordyn Woods is central to GLOSSLAB's reimagining. Elizabeth Woods, a veteran talent and brand manager, assumes the role of president, bringing operational and strategic acumen to the brand's ambitious growth trajectory. This deliberate move installs leadership that not only understands brand building but also embodies the modern, culturally-attuned consumer GLOSSLAB now seeks to attract.
In a statement to WWD, Elizabeth Woods expressed her vision for the role and the unique partnership with her daughter. "I’m incredibly humbled to take on the role of Glosslab’s president, collaborating closely with Adam on this next chapter," she said. "Working alongside my daughter, Jordyn Woods, whose role as chief creative director brings a unique perspective to the brand, while I will focus on driving innovation, growth and extensive success." This synergy is central to the brand’s new narrative, blending seasoned business strategy with a fresh, contemporary creative eye.
Jordyn Woods, as chief creative director, will shape the aesthetic and cultural resonance of the new GLOSSLAB. Her formidable social media presence and proven influence in the fashion and beauty spaces clearly signal the brand’s intent to connect with a younger, digitally native demographic. This dynamic suggests a holistic approach, where business development and creative direction are in constant, familial dialogue, aiming for an authentic and aspirational brand.
GLOSSLAB's New Era: A Vision for Lifestyle Beauty
GLOSSLAB, founded in 2018 as a membership-based, waterless nail salon focused on in-person service, has undergone a fundamental transformation. Its December 2024 bankruptcy filing paved the way for a complete strategic overhaul under new ownership. The brand's physical salon assets were sold to Townhouse, while Adam Weitsman acquired its intellectual property. This contrast underscores a belief that GLOSSLAB’s true value lies in its name and potential as a product line, not in its brick-and-mortar footprint.
The new vision, according to a report from Haute Living, is to mold GLOSSLAB into a "high-performance essentials brand built around efficiency and professional-grade results." This ethos is reflected in its debut product lineup, which focuses on foundational personal care. The initial offerings—a strengthening Superboost treatment, an all-in-one Kit No. 1, a hydrating Hand Cream, and a versatile Essential Balm—are priced to be accessible, suggesting a strategy aimed at capturing a wide consumer base seeking elevated daily rituals.
Adam Weitsman, the entrepreneur orchestrating GLOSSLAB's revival, framed the IP acquisition as a launchpad for global ambitions. He told WWD that "Acquiring Glosslab’s IP marks the beginning of a new chapter," and aims to introduce "the name as a new global beauty and lifestyle company, paired with a world-class leadership team, significant investment and with a mission to innovate in the industry, Glosslab is set to reach its full global potential." This positions the new GLOSSLAB as an entirely new venture built upon the salvageable framework of a recognized name.
What Happens Next
With new leadership in place and a debut product line announced, GLOSSLAB's immediate future presents a critical test of its new vision. The brand's success hinges on its ability to translate the cultural capital of its new leaders into tangible market appeal and consumer loyalty. The initial product launch will serve as the first major indicator of whether this pivot from service to product can gain traction in an intensely competitive beauty landscape.
Key questions remain. The market will be watching closely to see how Jordyn Woods’ creative direction materializes in marketing campaigns, packaging, and future product development. Furthermore, it is yet to be seen how the brand will differentiate its "high-performance essentials" from the myriad of other direct-to-consumer wellness and beauty lines. The path from a brand name acquired out of bankruptcy to a thriving global lifestyle company is formidable, and GLOSSLAB’s next steps will determine whether this new chapter is one of sustainable growth or simply a well-publicized reinvention.
