Sober Curious

3 articles

How Soul Hum Elixirs Makes Alcohol-Free Cocktails Feel Elevated and Intentional

Soul Hum Elixirs elevates alcohol-free cocktails with botanical elixirs that provide complexity and intentionality, moving beyond simple mixers to offer distinct flavor profiles for mindful drinking. Their Uplift and Unwind elixirs give zero-proof drinks a strong foundation, making them feel special and suited for any occasion.

Adrian Vale·June 30, 2026

A split image contrasting Gen Z enjoying alcoholic drinks in a lively bar with others peacefully sipping non-alcoholic beverages in a calm setting.

Lifestyle

Non-alcoholic drinks are booming, but Gen Z is drinking more alcohol.

In 2025, the percentage of Gen Z individuals reporting alcohol consumption in the last six months surged to 70%, up from 46% in 2023.

Elise Marrow·June 30, 2026

A diverse group of people enjoying a mindful, alcohol-free gathering in a yurt within a garden at dusk.

Lifestyle

Intentional drinking trends shape mindful consumption in 2026

In Ipswich, Massachusetts, a monthly 'Sober Curious Sister Circle' gathers from 7 to 9 p.

Jonah Kline·May 18, 2026