Luxury Market

3 articles

Diverse group of discerning consumers in a minimalist luxury boutique, showcasing evolving tastes beyond quiet versus conspicuous luxury.

Luxury Market Fragments: Brands Must Adapt to New Tastes

The luxury market is fragmenting into multiple distinct consumer segments, moving beyond a simple quiet versus conspicuous divide, requiring brands to adapt.

Theo Ashford·June 16, 2026

A high-end designer handbag rests atop a colorful stack of sustainable textiles, symbolizing the rise of secondhand luxury in eco-conscious fashion.

Trends

Secondhand Luxury Soars as Sustainable Fashion Shift Accelerates

Brioni listings on eBay grew 59 times year-over-year, while Rodarte's average sales price increased 721% in Q1 2026, according to The Ethos.

Adrian Vale·May 15, 2026

Affluent individuals experiencing a luxurious wellness retreat, focusing on health, tranquility, and personal transformation.

Trends

Luxury Wellness Boom: Reshaping the Luxury Market

The average wellness trip now costs 53% more than a standard international vacation.

Adrian Vale·April 27, 2026