Brand Strategy
6 articles
What is sustainable packaging's impact on consumer choices in 2026?
A striking 74% of consumers are prepared to pay extra for products featuring sustainable packaging, indicating a strong market signal for environmentally conscious brands.
Is Custom Show Production from S.O.R. Entertainment Worth the Investment for Your Brand?
Investing in custom show production for corporate events can transform a forgettable gathering into an indelible brand experience, creating lasting impressions and measurable ROI beyond just sales figures. S.O.R. Entertainment specializes in crafting multi-sensory narratives that elevate brand image and foster client loyalty.
Product Sampling Platforms See New Developments
Hyper-targeted digital product trials are driving purchase intent rates as high as 72%, fundamentally reshaping how brands connect with consumers, according to Sopost .
Luxury Market Fragments: Brands Must Adapt to New Tastes
The luxury market is fragmenting into multiple distinct consumer segments, moving beyond a simple quiet versus conspicuous divide, requiring brands to adapt.
Luxury Brands Leverage Immersive Experiences for 2026
At Coachella 2026, Justin Bieber commanded a reported $10 million fee.
Celebrities as Luxury Tastemakers: The Shifting Landscape of Cultural Curation
Dorsia offers suites at Coachella's main stage starting at $70,000 per weekend for 10 guests, including backstage access and dedicated service, according to the Los Angeles Times .