For many people, waking up starts the same way: a phone alarm goes off, you instinctively hit snooze, and before you know it, you’re running late again. Traditional alarms rely almost entirely on sound, but over time, your brain becomes accustomed to those repetitive tones. They fade into the background, especially during sleep inertia—the groggy transition period between sleep and full alertness.
Alarmy, a morning wellness app with over 100 million users, was originally built to solve this problem through its “mission alarm” feature, which forces users to complete simple tasks before the alarm stops. Building on this approach, Alarmy also offers the Video Alarm feature. According to Alarmy’s internal data, 65% of its users use this feature, which offers a more immersive and effective wake-up experience.
