As the azaleas reached full bloom, Rory McIlroy hosted the 2026 Masters Champions Dinner at Augusta National on Tuesday, April 7, setting a menu that celebrated his Northern Irish roots while patrons on the course prepared to enjoy iconic concession items, including pimento cheese and egg salad sandwiches, which remain priced at a famously low $1.50.
Rory McIlroy's curated "Feast" for the annual Champions Dinner, a private gathering of past champions, offered a personal glimpse into his heritage and tastes. In contrast, the public-facing 2026 Masters Tournament food and drink menu prices continue Augusta National's unique approach to the fan experience. While famous sandwiches retain their steadfast pricing, minor adjustments occurred on items like cookies and muffins, reinforcing the club's long-standing commitment to affordability amidst the tournament's prestige.
What We Know So Far
- Rory McIlroy, as the reigning champion, hosted the annual Masters Champions Dinner on Tuesday, April 7, 2026, a tradition started by Ben Hogan in 1952.
- The iconic pimento cheese and egg salad sandwiches at Augusta National's concession stands will remain priced at $1.50 for the 2026 tournament, a price held for over two decades.
- According to nationaltoday.com, McIlroy's menu for the champions featured Irish stew, soda bread, fish and chips, and apple crumble, accompanied by Guinness and wines from Northern Ireland.
- Several other concession items saw minor price increases for 2026, with cookies rising from $1.75 to $2.00 and blueberry muffins increasing from $2.00 to $2.50, as reported by nbcnewyork.com.
- Attendance at the Champions Dinner is strictly limited to past winners of the Masters and the current chairman of Augusta National Golf Club.
