At Sentara Health in Hampton Roads, researchers are studying whether a museum visit or a music session could one day be prescribed alongside medication, potentially reducing healthcare costs. This local initiative explores how creative expression might ease suffering and improve well-being for patients, aiming to quantify the therapeutic and economic value of integrating arts into patient pathways.

Major health organizations actively promote and research art interventions, but definitive, broad-scale evidence of their consistent impact and cost-effectiveness is still emerging. This tension between institutional enthusiasm and practical demands impedes widespread adoption into mainstream clinical practice.

While momentum for integrating arts into health grows, widespread adoption and funding will likely hinge on more robust, large-scale evidence of both clinical efficacy and economic benefit. This challenge drives localized efforts to build a new evidence base for creative therapies. Sentara Health collaborates with the Chrysler Museum of Art, the Virginia Museum of Contemporary Art (MOCA), Tidewater Music Therapy, and the Brock Cancer Center for this research, according to WTKR. The Benjamin Goldberg Foundation also partners with Sentara Health on music and art therapy research, demonstrating a serious, multi-faceted effort to quantify the value of arts in health.

Global Health Bodies Embrace the Arts

  • 2019 — The World Health Organization (WHO) initiated testing of arts interventions to address specific health goals, including universal health coverage, mental health, suicide prevention, maternal health, blindness prevention, and quality of care, according to WHO.
  • Regional Office — WHO's Regional Office for Europe actively researches the impact of art in health through its Behavioural and Cultural Insights program, as reported by WHO.

These global initiatives mark a significant shift, recognizing arts as a legitimate component of public health strategy. The WHO's proactive engagement signals belief in creative therapies' potential to support public health objectives worldwide. Despite this institutional interest, the fundamental question of their broad effectiveness remains unanswered, highlighting a gap between enthusiasm and scientific certainty. Local research aims to fill that crucial evidence gap.