The Modern Dispatch

Wellness Economy

2 articles

Futuristic AI-powered body scanning technology in a modern, minimalist clinic setting, representing the shift in the wellness economy.
Experiences

Neko Health's $1.8B Valuation Fuels Wellness Economy Shift

A Swedish startup, Neko Health, offers an hour-long AI-powered body scan for €300.

Elise Marrow·June 17, 2026
A split image showing the duality of the wellness economy, with luxurious, high-tech premium brands on one side and accessible, community-focused wellness activities on the other, reflecting market trends.
Trends

The $6.8 Trillion Wellness Boom: Analyzing Market Trends in Accessible and Premium Brands

The global wellness economy has exploded to $6.8 trillion, revealing a fascinating paradox: a simultaneous surge in both hyper-accessible solutions and ultra-premium brands. This analysis unpacks the market trends driving this dual expansion.

Theo Ashford·April 1, 2026