Wellness Economy
2 articles

Experiences
Neko Health's $1.8B Valuation Fuels Wellness Economy Shift
A Swedish startup, Neko Health, offers an hour-long AI-powered body scan for €300.
Elise Marrow·June 17, 2026

Trends
The $6.8 Trillion Wellness Boom: Analyzing Market Trends in Accessible and Premium Brands
The global wellness economy has exploded to $6.8 trillion, revealing a fascinating paradox: a simultaneous surge in both hyper-accessible solutions and ultra-premium brands. This analysis unpacks the market trends driving this dual expansion.
Theo Ashford·April 1, 2026