Summer Style
4 articles

Trends
Summer fashion trends diverge: luxury exclusive, mass market versatile
Loewe is opening 10 seasonal locations and a pop-up in Saint-Tropez, signaling a strategy focused on reinforcing brand mystique and exclusivity.
Theo Ashford·June 26, 2026

Trends
Summer 2026 Shorts Embrace Wider Cuts and Longer Silhouettes
Wrangler's classic cargo short, once a symbol of dad-wear, now boasts over 4,000 five-star Amazon reviews, signaling a quiet revolution in men's summer style.
Theo Ashford·May 27, 2026

Trends
Discover Affordable Summer Fashion Trends Under $150 This Season
For under $10, shoppers can snag a Trendy Queen baby tee, proving that this summer's 'It Girl' look doesn't require a designer budget.
Jonah Kline·May 14, 2026

Trends
Summer 2026 flip flops embrace refined materials and everyday wear
The humble flip-flop, once a £8 high street grab, is now strutting onto the fashion runway.
Theo Ashford·April 22, 2026