Flexitarian

1 article

A diverse group of people happily selecting fresh produce and plant-based alternatives at a sunlit European market.

European plant-based food market reaches €16.3B

In 2024, a seismic shift rippled through European dining tables: 31% of consumers now identify as flexitarian, a striking leap from 21% just two years prior.

Camila Roque·April 11, 2026