Fairlife

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A diverse group of health-conscious consumers selecting functional wellness beverages from a brightly lit, modern supermarket shelf.

Functional Wellness Beverages Market: A Multi-Billion Dollar Market

Fairlife, a Coca-Cola owned brand, alone surpassed $1 billion in annual retail sales in 2022 with its ultra-filtered milk protein shakes, according to Athletech News.

Jonah Kline·June 19, 2026