Design Principles
4 articles

Experiences
What are psychological design principles for immersive experiences?
Despite the push for ever-more 'immersive' virtual reality, a recent study found that users in desktop VR (dVR) environments rated significantly higher on perceived learning and presence than those in
Jonah Kline·August 28, 2026

Experiences
What Are Psychological Design Principles for Immersive Experiences?
The median brand saw a 6% lift in gross profits simply by optimizing their pricing strategies, demonstrating the profound, often unseen, impact of psychological design on user behavior.
Elise Marrow·August 25, 2026

Products
What is the Design Philosophy Behind Products That Just Work?
When a new user intuitively navigates a complex app on their first try, it's not magic; it's the invisible hand of design principles like visibility and feedback at play, making the complex feel simpl
Jonah Kline·August 8, 2026

Experiences
What Are the Core Principles of Experience Design?
Ignoring fundamental user experience (UX) best practices can directly lead to lost sales and user abandonment, costing businesses millions.
Elise Marrow·August 5, 2026