Wellness Market

2 articles

A diverse group of health-conscious consumers selecting functional wellness beverages from a brightly lit, modern supermarket shelf.

Functional Wellness Beverages Market: A Multi-Billion Dollar Market

Fairlife, a Coca-Cola owned brand, alone surpassed $1 billion in annual retail sales in 2022 with its ultra-filtered milk protein shakes, according to Athletech News.

Jonah Kline·June 19, 2026

Diverse consumers happily engaging with beauty and wellness CPG products in a modern, brightly lit store, symbolizing the 'feel-good' spending trend driving market growth.

Trends

Beyond the Basics: How 'Feel-Good' Consumer Trends Are Driving CPG Sales

A 2% rise in early 2026 retail sales reveals a key market shift: consumer trends driving CPG sales in beauty and wellness are now rooted in 'feel-good' spending and lifestyle passions.

Jonah Kline·March 30, 2026