The Modern Dispatch

Set Jetting

2 articles

Split image: A beautiful travel destination scene and a person watching it on TV, illustrating the concept of set-jetting and its psychological impact.

What Are the Psychological Benefits of Set-Jetting?

Searches for Hawaii and Sicily surged by over 300% following their prominent features in 'The White Lotus', according to BBC data.

Camila Roque·August 6, 2026

Tourists exploring a lively street in Seoul, South Korea, inspired by its appearance in popular films and television shows.

Set-jetting travel trend reshapes destination choices for tourists

Seoul has been ranked as the #1 set-jetting destination globally, demonstrating the powerful, immediate impact of screen time on travel choices.

Camila Roque·June 25, 2026