The Modern Dispatch

Retail Marketing

1 article

Shoppers enthusiastically engage with a Jacquemus branded immersive experience within a transformed Paris metro station, leading to sold-out inventory.
Experiences

What Are Immersive Experiences in Experiential Marketing?

Jacquemus transformed a Paris metro station into a branded experience, selling out inventory within hours.

Jonah Kline·April 15, 2026