Peak End Rule

1 article

A person stands triumphantly on a mountain peak at sunset, overlooking a breathtaking vista, symbolizing the powerful, lasting impact of peak experiences on human memory and recall.

The Psychology of Memorable Experiences: Why We Remember the Peaks and the Ends

Our memories aren't meticulous archives but curated stories, shaped by dramatic peaks and final scenes. Discover the psychological principles that make experiences unforgettable.

Elise Marrow·March 31, 2026