Market Research
2 articles
Travel
AI hallucinated travel destinations raise serious survey reliability concerns
By 2026, AI can act as a tireless research assistant, yet it remains fundamentally untrustworthy for specific factual details, leading to 'hallucinated' travel destinations in critical surveys.
Camila Roque·September 16, 2026
Products
How to Identify High-Quality Products Through Market Research
Top economic performers are more than 63% more likely than their peers to innovate at scale, demonstrating a clear link between consistent innovation and superior business outcomes, according to Monda
Jonah Kline·June 3, 2026