Generational Travel

1 article

A group of happy baby boomers planning a road trip in front of a camper van with a scenic park in the background.

Baby boomers skip traditional travel destinations for new experiences

Despite decades of loyalty to European cruises and exotic resorts, baby boomers are now booking 70% more domestic road trips and multi-generational family vacations than international flights, leaving

Adrian Vale·August 10, 2026