Film Tourism

2 articles

Tourists exploring a lively street in Seoul, South Korea, inspired by its appearance in popular films and television shows.

Set-jetting travel trend reshapes destination choices for tourists

Seoul has been ranked as the #1 set-jetting destination globally, demonstrating the powerful, immediate impact of screen time on travel choices.

Camila Roque·June 25, 2026

A stunning natural landscape, reminiscent of a movie set, with a subtle film reel overlay, highlighting the connection between screen and travel.

Experiences

What is screen tourism's economic impact on travel destinations?

Two-thirds of travelers now say movies and TV shows directly influence their trip decisions, turning on-screen fantasies into real-world destinations.

Camila Roque·June 7, 2026