The Modern Dispatch

Film Tourism

3 articles

Travelers exploring a charming village square, inspired by famous film and TV show locations, capturing the essence of film tourism.
Experiences

What is film tourism and why is it driving 2026 travel?

While on a leisure trip in the UK, a striking 7 in 10 visitors have already ventured to a film or TV location.

Elise Marrow·September 12, 2026
Tourists exploring a lively street in Seoul, South Korea, inspired by its appearance in popular films and television shows.
Travel

Set-jetting travel trend reshapes destination choices for tourists

Seoul has been ranked as the #1 set-jetting destination globally, demonstrating the powerful, immediate impact of screen time on travel choices.

Camila Roque·June 25, 2026
A stunning natural landscape, reminiscent of a movie set, with a subtle film reel overlay, highlighting the connection between screen and travel.
Experiences

What is screen tourism's economic impact on travel destinations?

Two-thirds of travelers now say movies and TV shows directly influence their trip decisions, turning on-screen fantasies into real-world destinations.

Camila Roque·June 7, 2026