Destination Marketing

4 articles

Travelers exploring a charming village square, inspired by famous film and TV show locations, capturing the essence of film tourism.

Experiences

What is film tourism and why is it driving 2026 travel?

While on a leisure trip in the UK, a striking 7 in 10 visitors have already ventured to a film or TV location.

Elise Marrow·September 12, 2026

A remote, stunning Greenland fjord with icebergs under an aurora-filled sky, highlighting its pristine and exclusive natural beauty.

Travel

The Race to Predict 2026 Fall Travel Destinations

A remote Greenland fjord, previously hosting fewer than 500 annual tourists, witnessed a 300% surge in early 2026 booking inquiries within 48 hours.

Camila Roque·August 12, 2026

Split image: A beautiful travel destination scene and a person watching it on TV, illustrating the concept of set-jetting and its psychological impact.

Experiences

What Are the Psychological Benefits of Set-Jetting?

Searches for Hawaii and Sicily surged by over 300% following their prominent features in 'The White Lotus', according to BBC data.

Camila Roque·August 6, 2026

A stunning natural landscape, reminiscent of a movie set, with a subtle film reel overlay, highlighting the connection between screen and travel.

Experiences

What is screen tourism's economic impact on travel destinations?

Two-thirds of travelers now say movies and TV shows directly influence their trip decisions, turning on-screen fantasies into real-world destinations.

Camila Roque·June 7, 2026