Consumer Trust
5 articles
What is Ethical Product Sourcing and Consumer Trust?
In Europe, 42% of all 'green' claims were found to be exaggerated, false, or deceptive, leaving consumers wary and undermining genuine sustainability efforts.
What Are Sustainability Certifications and Do They Matter?
B Lab, the organization behind B Corp certification, launched a formal investigation into four Havas media agencies over their account with Shell.
Product durability is key to building consumer trust in 2026.
While many mattress companies offer 'risk-free' trials, Saatva charges a $100 restocking fee for returns, yet consistently earns top marks for customer satisfaction and product durability.
What Are The Ethical Considerations of Amazon's Choice Recommendations?
Despite its prominent placement on product pages, a product bearing the Amazon's Choice label does not necessarily guarantee good value, according to recent comparisons.
AI Isn't the Enemy of Product Safety; It's the Next Guardian
The central challenge in balancing AI innovation with ethical product development is not about choosing between speed and safety, but about architecting systems where one enables the other. Meta's new AI-powered Risk Review program offers a compelling model for this future, using automated systems as the first line of defense in building consumer trust.