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A person in a VR headset interacting with holographic elements, a fantastical AR creature in a park, and a Van Gogh painting integrated into the scene, showcasing immersive entertainment.

How Virtual and Augmented Reality Are Transforming Entertainment

Virtual and Augmented Reality are fundamentally reshaping entertainment, moving us from passive observation to active participation. These immersive technologies are transforming how we play, learn, and connect with culture.

Theo Ashford·April 1, 2026