The Modern Dispatch

Western Markets

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A futuristic cityscape illuminated by holographic K-pop and anime imagery, symbolizing the explosion of Korean and Japanese cultural trends in the West.
Culture

Korean and Japanese Culture Trends Explode in the West

In 2023, a single K-pop group's album didn't just sell well; it outsold the combined top five Western artists in several European markets.

Theo Ashford·August 17, 2026