Van Gogh Experience

1 article

People taking selfies in a large, dark room with vibrant, swirling digital projections of classic art on all surfaces, illustrating the commercialization of immersive art.

Beyond the Projections: The Commercialization of Immersive Art is a Hollow Spectacle

The swirling projections are dazzling, but as the commercialization of immersive art experiences explodes, are we trading profound connection for a fleeting, Instagrammable moment?

Elise Marrow·April 7, 2026