Taia

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A futuristic AI chatbot interface, glowing with soft light, engaging with diverse users in a modern wellness environment, symbolizing digital health guidance and increased customer value.

Thorne Reports AI Wellness Chatbot Correlates With Higher Order Values

Thorne's generative AI advisor, Taia, has reportedly fielded over 200,000 messages, showing a correlation with an 8% higher average order value for engaging customers. This highlights a data-driven approach to customer interaction in the supplement industry.

Adrian Vale·April 2, 2026