The Modern Dispatch

Social Media Food

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A person's hand holding a half-eaten, multi-layered cookie, revealing crispy and soft textures, against a blurred, bustling Korean market background, emphasizing the sensory food experience.
Trends

Why Texture, Not Just Taste, Is Driving Korea's Viral Food Trends

A closer look at consumer behavior reveals a significant shift: what we eat is increasingly defined not just by how it tastes, but by how it feels.

Jonah Kline·April 5, 2026