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A person engaging with a holographic AI assistant in a futuristic shopping environment, showcasing personalized product recommendations and a seamless digital interface for online discovery.

How ChatGPT's Impact on Online Shopping Is Redefining Product Discovery

Conversational AI like ChatGPT is fundamentally redefining how consumers discover and purchase products online. This shift moves product discovery from endless scrolling to direct, intent-driven dialogue, impacting both shoppers and e-commerce brands.

Jonah Kline·April 3, 2026