Global Wellness

1 article

A split image showing the duality of the wellness economy, with luxurious, high-tech premium brands on one side and accessible, community-focused wellness activities on the other, reflecting market trends.

The $6.8 Trillion Wellness Boom: Analyzing Market Trends in Accessible and Premium Brands

The global wellness economy has exploded to $6.8 trillion, revealing a fascinating paradox: a simultaneous surge in both hyper-accessible solutions and ultra-premium brands. This analysis unpacks the market trends driving this dual expansion.

Theo Ashford·April 1, 2026