Event Innovation

1 article

Attendees at a live event interacting with dynamic augmented reality projections, showcasing the immersive and engaging nature of AR technology.

What Is Augmented Reality at Live Events and Why Does It Matter?

Interacting with a product in augmented reality (AR) leads to a staggering 94% higher conversion rate compared to traditional methods, reports rockpaperreality .

Theo Ashford·August 22, 2026