Emotional Spending

1 article

A woman's hands delicately applying a beauty serum to her face, capturing a serene moment of self-care and personal indulgence in soft, warm light.

The Rise of the 'Feel-Good' Purchase: Why We're Spending on Beauty for Joy

In an economic climate encouraging prudence, consumers are increasingly making 'feel-good' beauty purchases, driven by emotional return on investment rather than traditional luxury. This shift is redefining CPG sales and what we consider essential for self-care.

Adrian Vale·March 31, 2026