Customer Engagement
4 articles
What Are Experience Economy Brands Doing With Immersive Events in 2026?
When staging a memorable event, businesses in the experience economy often include the cake for free, a gesture frequently seen at themed venues in 2026.
Experiential Retail's 2026 Engagement Surge: From Utility to Strategic Growth
By 2026, major grocers and big-box retailers are transforming the humble shopping cart into a strategic growth channel, complete with AI-enabled features for personalized media and frictionless checko
Amazon launches AI audio chat for product sales and e-commerce
Amazon has launched "Join the chat," an AI feature allowing shoppers to ask product questions and receive real-time, conversational audio responses, bypassing endless reviews, TechCrunch reports.
Thorne Reports AI Wellness Chatbot Correlates With Higher Order Values
Thorne's generative AI advisor, Taia, has reportedly fielded over 200,000 messages, showing a correlation with an 8% higher average order value for engaging customers. This highlights a data-driven approach to customer interaction in the supplement industry.